Digital Marketing Manager

Company Name:
Legacy Talent Resources
The Digital Marketing Manager is responsible for managing strategy and execution of company's website, email, and social media programs. This position reports to the Chief Marketing Officer and works closely with Sales, IT, and Merchandising functions, as well as external email and e-commerce partners.
Main Responsibilities:
Play a key facilitation role in all digital marketing initiatives.
Coordinate and execute digital marketing, e-commerce and m-commerce pilot projects
Manage existing digital assets including the public website, blog, and all social media presence
Assist with scoping, identification of project deliverables, and composing documents such as functional specifications and technical specifications
Assist in the coordination of technical and digital marketing agency partners and vendors
Coordinate internal and external resources in the execution of projects
Participate with the marketing team as a whole to help envision and craft solutions to meet business goals
Must have a passion for apparel and fashion
Bachelor's in digital communications or comparable/related degree
5+ years' experience in a digital marketing or a project management role, preferably with an agency, media, or publishing company
Demonstrated familiarity with key digital-marketing tools, technologies and platforms, such as blogging, micro-blogging, content-management, social media, mobile, video, e-commerce, and m-commerce
Familiarity with web standards and best practices, SEO and analytics; familiarity with development/project-management best practices and procedures.
Able to exhibit technical thought leadership
Strong organizational, communication and interpersonal skills

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